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A report from The Information (subscription required) claims that Google is working on yet another messaging app. The team from GSuite is cooking up a mobile app that 'brings together the functions of several standalone apps the company already offers' into a unifying platform. Google reportedly envisions this as an enterprise communications app along the same lines as Slack or Microsoft Teams. It sounds like the same sales pitch given for the 'Google Hangouts Chat' service that was developed for GSuite in 2018, but when Google messaging services come and go like the seasons of the year, you can't expect every single one to have a unique premise.

According to the report, this 'new unified communications app' will merge functions from Gmail, Drive, Hangouts Chat, and Hangouts Meet. Slack already lets you send messages, share files, and do video chats, which covers most of these apps. Pulling in features from Gmail, though, like the last email you sent the person you're messaging, would be unique and genuinely useful. One alarming thing about the report is that it refers to this service as a 'mobile app' and doesn't mention anything about a Web or desktop app, which is how many employees primarily use Slack.

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News that the app will pull in Hangouts Chat features makes us wonder what will happen to the actual Hangouts Chat service. One of the current plans in the Google messaging mess is to merge Google's biggest consumer chat platform, Hangouts, with Hangouts Chat, its current enterprise chat platform (despite the similar names, the two apps are unrelated). If Hangouts Chat is merging into something else, does that mean the plan to migrate consumer Hangouts over isn't happening?

Advertisement If this service launches, it would be Google's tenth messaging app, after (say it with me!) Google Talk, Google Voice, Google Buzz, Google+ Messenger, Hangouts, Spaces, Allo, Hangouts Chat, and Google Messages. Google's inability to stick with a single messaging platform and its penchant for shutting down services has left its users very suspicious of any new messaging app from the company. It's hard to know what messaging apps are sticking around and which ones are flashes in the pan that will be gone in a year. Messaging apps rely on the network effects of an established user base to be useful, and when the company is constantly shutting down existing services and spinning up new ones, it's hard to establish any user base.

Google's I/O conference tends to be a big vacuum for all of these announcements, so maybe we'll learn more at the show in May.

Google has begun rebranding its G Suite office apps as Google Workspace, refreshing the look and feel of a product range that encompasses Gmail, Docs, Meet, Sheets and Calendar. More than just a visual refresh, the changes include new features designed to better integrate each app, as well as introducing a ’Business Plus’ pricing tier with more device management features. Talvar movie free download. Tyranids codex pdf.

Why is Google refining its productivity tools?

• Google is playing catch-up with Slack and Microsoft Teams, with the pandemic introducing a new degree of urgency.

• Added functionality will enable people to generate documents within Chat – Google’s Slack challenger – without the frustration of switching tabs.

• Homeworkers will also be able to hold video conferences, collaborating on documents, sheets and slides within the same window, building a more homogenous user experience.

• Users will also gain the ability to preview links within documents by simply hovering over the relevant text with their mouse.

• The first to benefit from the improvements will be paying business customers, with the functionality then rolled out to all customers over the coming months.

Catering to a future workforce

• Giving voice to the updates, Javier Soltero of Google Workspace said: “For many of us, work is no longer a physical place we go to, and interactions that used to take place in person are being rapidly digitized.“

• Soltero sees a world in which office workers have turned their homes into workspaces while frontline workers turn to their phones, necessitating a fundamental rethink of how Google should serve them.

• Google Workspace comes against a backdrop of heightened competition in cloud services, with Google going head-to-head with established providers such as Amazon AWS and Microsoft’s Azure with Google Cloud.

• The internet giant is also seeking to claim an increased share of the remote working market by challenging the likes of Slack, Zoom and Teams.

• As office culture fades from memory, providers of remote working solutions are scrabbling to fulfil capability demands of former office workers now scattered to the four winds.

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